How do I use my name, image, and likeness?

The most impactful change to collegiate sports is that student athletes are now able to capitalize on their name, image, and likeness, or NIL.  The potential for student athletes to generate income from their endorsements is extraordinary and the market is ready to soar!  Just how far collegiate athletes can command in endorsement earnings depends on thoughtful, savvy decisions and profitable partnerships.

Crossover Collectibles, LLC exists to empower you, the student athlete, to maximize your brand and earn revenue that will set you up for future financial success.  

We specialize in the creation, distribution, and sale of digital NFTs, physical trading cards, game used treasures, and other highly sought after collectibles.  We tailor each of these desirable collections and the marketing strategy therein to each individual athlete.  So while you leave it all on the field or court, we endeavor to strategically market your creations so that future generations benefit from residual incomes long after the playing days are over.


Justin McKelvey

Entrepreneur, Founder, CTO, Head of Product

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What’s an NFT?